Conversely, “likes” refers to a metric that is a measurement showing the number of new likers’ on the Carmex Facebook page. Advantage: The cross-section of internet households could offer Carmex a statistic on each of their possibilities in order to select the best two. The best time to use the Fixed-Alternative poll question is when Carmex has a specific question. Open-ended questions are more vital when asking for opinions regarding a company or the company’s new products, which range from a number of answers that can be given by a consumer. The survey would only give a number of potential Carmex consumers, and fail to provide the exact number of Carmex enthusiasts (Carmex, Inc. n.p). Get Your Custom Essay on, Leveraging Facebook for Marketing Research. All papers are properly referenced. Your email address will not be published. Your email address will not be published. Given a sizeable budget, and two months to make the same decision, I would opt for the “contest only” strategy, since the results will prove more rewarding. For Carmex, the “engagement” would be more significant, as the cost of raising engagement is quite lower than the price of building “likes.” Similarly, “engagement” is a superior measure of what Carmex customers relish and need. support@gradeshero.com Notably, it is less time consuming; besides, it is anonymous hence result in a large number of people to vote. Moreover, the survey would obtain a larger sample size of Carmex enthusiasts. Given a sizeable budget, and two months to make the same decision, I would opt for the “contest only” strategy, since the results will prove more rewarding. Such posts could be matters regarding Carmex, questions regarding what the customers like, among other things. Disadvantage: Carmex would not get to know which of the houses use social media Carmex, Inc. Carmex [A]: Leveraging Facebook for Marketing Research. 1 (a) Advantage: The cross-section of internet households could offer Carmex a statistic on each of their possibilities in order to select the best two. Therefore, one of the merits of applying a fixed alternative poll question on Facebook is due to the fact that it only requires a consumer to click on one item. Given a limited budget alongside time constraint, I would go for a “poll only” strategy,m as it is less time consuming and less expensive. However, the disadvantage of this form of marketing is that one may like a Carmex page to receive a coupon or previous promotion even though they are not Carmex enthusiasts. Required fields are marked *. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook … HomeworkNation offers writing services for our clients research purposes and helping them to gain better understanding of the subject. Your email address will not be published. Therefore, this implies that Carmex should post content daily, which gears to get the attention of consumers. Therefore, this implies that Carmex should post content daily, which gears to get the attention of consumers. Disadvantage: Carmex would not get to know which of the houses use social media. In addition, the survey of internet households would not provide information on persons with no internet at their homes but have it on their devices. However, the disadvantage of this form of marketing is that one may like a Carmex page to receive a coupon or previous promotion even though they are not Carmex enthusiasts. Having in place official rules as well as promoting the contest will motivate consumers to take part in the competition more seriously than just answering a poll question. support@homeworknation.com Naturally, consumers who are already fans of any given brand will always engage when they are asked to participate. Moreover, the survey would obtain a larger sample size of Carmex enthusiasts. Get Expert Assignment Help and Score Superb Grades, Download paper from your email or personal account. Your email address will not be published. Such posts could be matters regarding Carmex, questions regarding what the customers like, among other things. Required fields are marked *. 311 Combined Strategy Two Key Metrics Carmex: Product Line Contest to promote new likers Poll questions to drive engagement Scenarios Use a poll Open-ended Questions Fixed-alternative poll Gets a quick response Drives fan engagement Does not drive new likers Save my name, email, and website in this browser for the next time I comment. Given a limited budget alongside time constraint, I would go for a “poll only” strategy,m as it is less time consuming and less expensive. All papers are properly referenced. MGM 301 Case 2 Carmex: Leveraging Facebook for Marketing Research 1) What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook … Running Head: Carmex: Leveraging Facebook for Marketing 2 Abstract Dane Hartzell general manager of Bolin Marketing, who manages the Carmex social media properties says, “While some people think of … Advantage: The cross-section of internet households could offer Carmex a statistic on each of their possibilities in order to select the best two. It is essential to have several “likes” and “engagement” on the Facebook page.