These days, it’s one of the shining examples of curated content blogs, putting out business-related content not only from in-house writers but also other sources. As theSkimm example illustrates, curation isn’t reserved for text-based content. For those unfamiliar with this tactic, we’d like to share our own experience with content curation: ContentCurationMarketing.com.And we’ll show you how we use curation alongside the content we create on Curata’s blog to enhance our marketing performance. You may use authoritative research data to support your brand’s assertions in your original content pieces, but consider curating topical data points from multiple sources and publishing them as a separate asset – a fact book, white paper, or infographic, for example. In addition to in-house writers, Moz regularly hosts outside marketing professionals as guest presenters. Curated content is proving to be quite the game changer when it comes to content marketing and publishing high quality and diverse content. Like this slideshow? 1. Using content curation, the brand can showcase evidence for the reliability of its product without investing time and money into hiring its own photographers. Need more information or just want to learn more about content curation? This article was written by Compose.ly writer Salvatore Lamborn. Curated content is proving to be quite the game changer when it comes to content marketing and publishing high quality and diverse content. But creating that much top-quality content in-house can be a real challenge.That’s where content curation comes in. But no matter what approach you take, you’ll want to follow these general guidelines: When it comes to content curation, there’s no limit to your brand’s options. Publishing a curation of topic snippets and story summaries as an editorialized list or other news-focused collection will help your audience members. For example, author, stylist, and design influencer Emily Henderson created the hashtag #showemyourstyled to solicit aesthetically pleasing design ideas from her social media followers. By adding explanations and/or brief comm… Who has time to search them all – let alone read every story to find the few that might be useful to them? This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. There’s a lot to learn from these examples, but here are a few key best practices you can apply to your own marketing efforts. As with all marketing techniques, it takes time to get good at content curation. 10 Examples of Good Content Curation #1. The website is a place people go to relax, laugh, and connect with friends using content like: While BuzzFeed’s team produces original content, it also frequently curates content from around the internet. Want to know more about how you can benefit from curation and what tools to consider? For more on how to annotate curated content, check out this blog post. >. Compose.ly vs. Scripted: Which Content Service Best Fits Your Needs? Check out this one! in Studio Art and Marketing from Skidmore College, and her MA in Integrated Marketing Communications from Emerson College. How Long Do Content Marketing Strategies Take to Succeed—and Why. Kottke.org: Blog. Publishing a #curation of topic snippets and story summaries as an editorialized list or other news-focused collection will help your audience, says @joderama via @cmicontent. Content Curation Tools a Must-Have for Content Marketers In addition to brands curating content as part of their own marketing strategy, there are also plenty of websites dedicated to curating content for marketers to easily find and share. For instance, its post about conspiracy theories gathers responses to a popular Reddit thread asking, “What conspiracy theories do you think are too logical to ignore?”. BuzzFeed is one of the largest digital media companies in the world, delivering entertainment to hundreds of millions of people globally. Give your brand’s unique stamp on #curatedcontent, says @HeidiCohen via @cmicontent. They will spend less time sifting through irrelevant articles and become more informed on need-to-know issues. Instead of trying to generate all of your own content, curate a variety of popular blogs, articles, and images from trusted sources. Your audience will feel like you’re not constantly trying to promote your own brand and that you’re genuinely interested in adding value to their lives. You’ll be curating content like a boss in no time. We're looking forward to hearing your thoughts! We follow our own best practices when curating. No matter how well-stocked your content pipeline may be, it never hurts to have a backup plan to ensure that you never run out of essential fuel for your audience relationships.