Spotify QR reader code can be printed on anything (sticker, business card size takeaway, etc). Also, all of that effort went into promoting THEIR band and growing their fan base. Create a list of the outline of the concert. Update the header of your socials to call out the concert or tour (poster art), Concert previews and interviews running on key outlets, E-blasts from media in addition to your band email list to promote the event, Contest (ideally with a tour sponsor or media partner with a large email list) (Autographs, guitar, drum heads, meet & greet, hang with the band, etc), The Best Show Ever – At The Venue / Event, Dress up the stage. If you want your audience to continue to grow from show to show, don’t sit back and expect the same people to come to every show. Give the evening a purpose. And onto 100, 200, and so on. E-mail list signup / pen & paper / iPad. Be sure to include a time, date, and location. The program should start with the name of the first piece, its composer and the musicians who are to perform the piece. Collect Music Royalties – Part 1 – Interview with Paul Fischer, How To Promote Your Music On Instagram in 2020, https://www.ascap.com/help/registering-your-music/performancenotification, https://www.prsformusic.com/royalties/report-live-performances, http://apraamcos.com.au/about-us/faqs/performance-reports/, 35 Great Ways to Make Money With Your Music in 2020, Livestream Concerts Online and Coping with the Coronavirus Quarantine. What do they have to offer in the way of turnout or marketing? Because each concert presents a challenge to reach new people. This will ensure you have your costs covered and some profit leftover for yourself. Also, all of that effort went into promoting THEIR band and growing their fan base. Outdoor venues are a challenge because of extra production costs and weather considerations. Not Just Another Show – Come Up With an Event Concept. Please check your email again. (could be included with any purchase). Plan to play regional concerts so that you don’t overplay your home market. Plan a live music concert event using this concert planning guide. https://www.amazon.com/Composer-Boot-Camp-101-Professionals/dp/1530441064/ref=tmm_pap_title_0?_encoding=UTF8\u0026qid=\u0026sr= Skip to end of carousel. They got into a rhythm of marketing their events. Don’t overplay. Click the profile icon to get a dropdown. I teach my full Spotify marketing strategy inside Band Builder Academy. High ticket prices can kill your concert turnout. This site uses Akismet to reduce spam. Only agree to play concerts that are booked at the right sized venues, with good promotion, and at the right ticket price. Assuming I were to plan a concert, I will keep this tip in mind. Keep building your fan base through personal interaction on stage and at the merch table. Trade shows with regional bands so that you can support them in their home market. i.e. I’ll see different venues so I can gauge its total capacity. So, I’ve set out to show you how to plan a concert that will entice people to come back to your next event. Including a simple graphic can help identify the theme of the event (for a holiday or spring concert, for example). The great thing about it was… they always planned ahead. Thanks for sharing that with everybody. A low turnout can be be a bummer for you, the promoter, and most of all – the fans. Most artists don’t try to convert concert goers until the night of the show. So here are some tips on how to organize a concert, event planning, and gig promotion. Brand the concert series more like a festival with advertising, sponsors, partners, local press, radio, and it becomes a widely respected and recognized part of the community. A thorough budget and careful planning will ensure you don’t get screwed. I teach my full Spotify marketing strategy inside Band Builder Academy. Is there a mission or cause? Another tip is at the end of the night submit a live performance report with your PRO so you can collect royalties from the performance. He still consults for record labels, but is actively blogging and working to educate new artists through BandBuilderAcademy.com and Heat On The Street. Like what you’re learning so far? If they were confident in their decision to book an artist, would they really need a local opener to sell tickets for them? - Captured Live on Ustream at http://www.ustream.tv/channel/composer-talkhttps://sabrinapenayoung.wordpress.com/Like this? Conference. Play with a variety of new artists. 48 templates. That’s a mistake. Some bands create a marketing plan for each live event. Should we continue to do shows like this or should we focus our efforts on concerts that revolve around local bands?” – Chris – ASHES. You can apply all the promotional tips in this article to each event. At first you have 20 people at your show. Todd. Create a blank Concert Program. In the top navigation, click Events. Pool resources amongst other artists to place a 1/8 or 1/4 page concert ad in your local weekly or monthly music paper. Memorial Service. Make each event special and don’t play with the same artists over and over. Twitter gives you a list of events. They will probably be happy to share it with you if they know that you will be helping with the promotion effort. I got this idea years ago from a Japanese band I worked with called. Don’t book a concert the same night as a major competing event that your fans will already be at. “Many of the shows we play require selling presale tickets. Brand the poster art / tour ad mat. I enjoy helping other people who need help. Learn how your comment data is processed. Just like any type of event, when organizing a concert program, the actual music that would be played is often the simplest part of the planning process. Keeping in mind you don’t want to overplay your market, choose your venue and show carefully. They’ve booked hundreds of events over the years, and get straight to the point. Make your concert an event, not just a performance. Supporting other artists is a good strategy. They got into a rhythm of marketing their events. Is there a mission or cause? More often than not, we find ourselves losing a chunk of money because we are covering a portion of the tickets that we couldn’t sell. Make sure to have new material each time you play. Branded concert series for your band. Team up with the other bands. I liked your tip about asking the promoter for their local press list. I got this idea years ago from a Japanese band I worked with called Eastern Youth . Go outside of your market and build your audience in the region. US ASCAP: https://www.ascap.com/help/registering-your-music/performancenotification US BMI: https://www.bmi.com/special/bmi_live UK PRS: https://www.prsformusic.com/royalties/report-live-performances Australia APRA: http://apraamcos.com.au/about-us/faqs/performance-reports/, Great tip Andrew! The bulk of the program should tell the audience what they’re about to hear. Then check out AMAZON BESTSELLER Composer Boot Camp 101, a comprehensive guide to songwriting, composition, and film music with 50 exercises for students, educators, and music professionals! Gig promotion – Marketing and Ticket Sales, Old fashioned flyering and hanging posters, Online street team marketing – digital flyering. The intermission should also be denoted at its place during the concert. Here are some tips to make it your best concert ever. “Many of the shows we play require selling presale tickets. for your band. Share them in the comments below. The code can lead back to a playlist of your music or music from the tour. Furthermore the media will be impressed if you do something nobody has done before to market your event. Then get fans to come to your concert. PA, sound system, lights, engineer. A band with an all ages (under 21) audience accepts a show that costs $15. Give the evening a purpose. New album or track coming. Create a custom concert program that features all the performing acts with Canva's ready-made templates and user-friendly editor. Make each concert bigger than the next. Offer something free in exchange for a sign-up. If you’re not confident, it’s better to book a smaller room and sell it out. Come up with a list of potential venues and contact information, Rank them in order of how well they fit your financial goals, Factor in total costs, demographics, size, and relationship with promoter, Know what you want before approaching venue/promoter. Adam Jankie and Sara Donelly from Illusive Entertainment have a great 3-part video series. Graduation. Review all of the factors in this article to determine whether this show was set up for success or failure.