This description must be relevant for creative and media planning. University of East London. Justify your decisions and provide a clear rationale for each type being used (deal with each one at a time). This can be located in ‘Course Readings DiReCt’. This report is based on one such company who is trying to build a healthy relationship with their customer by applying the required changes. Referencing will show evidence of research and the use of relevant sources of information in addition to the prescribed textbook (set text). – If used, these should be made reference to in the IMC Plan. Tables and figures are not included in the word count but must be accompanied by a short discussion of the key issues presented in the table or figure. Conclusion: ), then you should feel free to make realistic assumptions. 5 years excluding the class textbook and 2 replies to any of your peers Describe the research that may support the request. Assignment 2: Integrated marketing communication plan. You are an IMC Manager of a company or starting a company. – How the campaign will be monitored and measured, quantitative and/or qualitative. Media scheduling: – Which elements of the IMC mix will be used? If a piece of information is not readily available from public materials (observation, the Internet, company annual reports, brochures etc. We work around the clock to see best customer experience. Firstly, the report … You must address the following in your IMC plan. Our prices are pocket friendly and you can do partial payments. You will get a personal manager and a discount. Remember you have been provided a brief template to … The IMC plan needs to be developed for a minimum of 3 months or a maximum of 12 months. The IMC plan should follow the correct report format. They should also make reference to the target audience. – How and where you will reach your target audience. It is a strong finishing statement. – Integration strategy: How will synergy/ a consistent theme be achieved. Module. – How will each contribute to achieving the communication objective(s)? Get Your Custom Essay on. When that is not enough, we have a free enquiry service. Here, you put all your personal information and this we give out for free. ● The assessment objectives of this assignment are specifics within the broader context of the four learning objectives stated in the course specification (learning objectives 1, 2, 3 & 4). Once your paper is ready, we will email it to you. University. ● You are encouraged to use tables and figures wisely to present your material in a concise and readable manner. We are, therefore, constantly adjusting our policies to ensure best customer/writer experience. ● Demonstrate an understanding of the role of marketing communication tools (i.e. On the other hand, we also want to encourage . – Actual media costing (you can use costing from similar media vehicles) for each used. distribution channels to carry our products in order to be able to increase market share, sales volume and to build customer traffic. such as creative development, still photography, models, actors, artwork, voice over, music, filming etc. Our main objectives for this IMC plan are to build a strong brand image, to develop brand awareness and to enhance the firm image. For instance, if your IMC plan has. – Production requirements: List what you will require for production; this would include items Identify which of the IMC objective(s) the promotion mix elements will help achieve and describe how. All papers are submitted ahead of time. You do not necessarily have to use all of the IMC tools. The focus of the IMC plan should be determined by you. and asks for his partner to be with him overnight. Follow these simple steps to get your paper done. for each. made use of five IMC mix elements, you should only do mock-ups for two of them. You are required to use the combination of which-ever IMC mix tools you feel are relevant to the target audience. IMC elements should be selected from the following list: Advertising; sales promotion; digital marketing; direct marketing; personal selling; public relations; sponsorship marketing. Provide a rationale. Example, Samsung (cellular phones) or Toyota (motor vehicles), or any other brand. We do this to allow you time to point out any area you would need revision on, and help you for free. presented excluding the first and reference page. – If used, these should be made reference to in the IMC Plan. specific regarding what you want to achieve, measurable (quantified), achievable, and time- framed. You should use at least one other textbook (in addition to the prescribed text) as well as relevant articles and any other sources to support your arguments. – Appeal: What type of appeal will be used? Please note that the objective of the assignment is to test your knowledge of the theory … sustained with the proper references. ● Prepare a formal report on an IMC program using the correct report writing format. A 55-year-old man is hospitalized for opportunistic infection and asks for his partner to be with him overnight. ● This assignment assesses all modules 1, 4, 5, 6, 7, 8 and 9. When you need to elaborate something further to your writer, we provide that button. The IMC (Integrated Marketing Communication) Campaign Planning is meant to provide you with a practical orientation of the activities involved in developing an IMC campaign plansbook through segmenting, targeting, and positioning (STP). The purpose of the project is to encourage students to develop an advertising and promotions campaign for a new product to be marketed in Canada. 2. ● Demonstrate the ability to develop an integrated marketing communication plan (IMC plan). Upon successful completion of this assignment, you should be able to: You need to develop an integrated marketing communication plan for a brand of your choice. Along with improving internal and external communication, IMC also supports an organization to achieve its goal and objective. 1. ● The word limit 2500 words (+/- 10%) does not include title page, executive summary, table of contents, tables, figures, references and appendices. You must cite at least 3 evidence-based references no older than Write an Integrated Marketing Communication Plan (IMC) of 2000 – 2500 words maximum not including references. All our papers are original and written from scratch. 2. promotional mix tools) within the overall IMC plan. The brand should be chosen from any one of the two product groups, cellular phones or motor vehicles. Please refer to the course reading on ‘Report Writing’. ● Correctly reference sources of information using the Harvard AGPS referencing style. – Unique selling proposition or consumer promise (what’s in it for me). IMC can also be defined as a concept in marketing recognizes the added value in a comprehensive plan with the aim of evaluating the strategic roles involved different communication disciplines. – Type of schedule for each media vehicle. Your feedback, good or bad is of great concern to us and we take it very seriously. – Use Harvard AGPS referencing style. Evaluation: Appendices – (if required). Feel free to contact us through email or talk to our live agents. It is not a team assignment. Our agents are online 24/7. The marking criteria is on Study Desk. The brief is worth 10% of the marks in this course. Also note that mock-ups are actually figures. – Here you need to create mock-ups of the marketing communication materials; for example, for television – a storyboard; a script for radio; for sales promotion, an illustration or drawing of point-of-sale(s) material; competition entry forms; illustration or mock-up of a billboard etc. This is best presented in a table with a total cost calculated. You should only make use of a maximum of two mock-ups. Develop and write an alternative IMC plan that involves the company you currently work for or the company you want to start up. The IMC Plan Assessment The development of a campaign plan will give you a hands-on experience in applying the advertising strategy. Choose the payment system that suits you most. You should base your IMC plan on a specific variant of the brand (for instance, if motor vehicles are chosen, the variant could be Toyota Corolla; or you could even focus on a specific variant of the Corolla etc. ● You must demonstrate your knowledge of relevant theory from textbooks and other recommended readings. Integrated marketing communications integrates all marketing communication platforms in addition to sources from the company. A title page preceeds all your paper content. We'll send you the first draft for approval by. – Concise description.