Some of the most common times to use influencer marketing are when you are launching a new product or service. Millennials are especially active on social media platforms, with 50 percent of Singaporean Millennials commenting on or liking a friend’s post every day. Influencer Marketing is a Digital Marketing strategy that leverages on the power of thought leaders and social media influencers in Singapore to promote the products and services that businesses are offering. AnotherSole is a company that sells some of the world’s most luxurious and comfortable shoes. Ideally, the influencer marketing agency will coordinate future communications between you and the influencer. Influencers have created an audience of individuals who often have similar interests. The Ministry for the Environment and Water Resources recently launched an influencer marketing campaign to raise awareness of climate change and steps that Singaporeans can take to mitigate its effects. While it can be confusing, we have years of experience and are happy to share our passion for influencer marketing. Before discussing the nuances of influencer marketing, you must understand what it is. It is about Morbi tellus purus, tempor quis molestie sed, venenatis ut nulla. And don’t forget to check us out on Instagram to follow our latest influencer collaborations @theasia.collective, Click to read our comprehensive article on, Bringing together influencers and brands for. They can also speak about your product in their own style which is unique and authentic. The middle involves some collaboration and creative compromise between you and the influencer. Influencer marketing is a strategy that leverages an individual’s influence and fame to drive traffic to your product or service. JW MARRIOTT SINGAPORE INFLUENCER CAMPAIGN. Finally, influencer marketing is growing increasingly popular in Singapore. Influencer Marketing Agencies identify and work with influencers to promote and distribute content on behalf of brands. Influencer marketing automation Narrators is an AI-powered web and mobile marketing platform designed to scale influencer marketing with micro and macro influencers. Singaporeans, on average, own 3.3 devices per person (the smartphone being the most common), meaning that there is a strong built-in audience to access influencer messages and marketing. On average, businesses in Singapore spend as much as SGD 13,000 on digital marketing per year, but they hardly use any of the money on social media marketing. Along with this, influencers may accept alternative forms of compensation like some form of VIP recognition or other public recognition (see below for more). Second, influencer marketing may be more cost effective than a traditional marketing campaign. By selecting the right influencer, you are able to tap into a pool of likely customers, as compared to advertising to a very general audience in a print or television ad. The Asia Collective is a Singapore Influencer Marketing Agency, developing global travel and lifestyle campaigns. From working with pet influencers to launching your social media campaigns, we strategise & … Whether you’re looking to outsource your social media management in Singapore and beyond, or simply require some additional support and strategies for your in-house marketing teams, The Asia Collective is here to help: If you’re interested to learn more about our Singapore Influencer Marketing Agency services, or our Singapore Social Media Agency services we would love to hear from you! Once you find the influencer’s agency, feel free to reach out. By doing this, you will gain a better understanding of the most popular Singaporean influencers in your niche and can proceed from there. Those higher profile influencers will also likely cost more money to hire than someone who has less of a mass following. Once you have an idea of one or several influencers that you would like to use, you will then need to reach out and start a dialogue. Praesent mattis, sapien eget nullam. Are you a business looking to increase your brand awareness through influencer marketing? Working with Adlina Anis, we managed the company’s social media accounts and their influencer marketing campaigns to great success. Meanwhile, all the rest – influencer assessment, price negotiation and reporting – will be covered by … You can either reach out to the influencer directly or go through an influencer marketing agency. INTERCONTINENTAL PERTH INFLUENCER CAMPAIGN. On the other side, the influencer can use his or her own creativity to generate the content and then share it on social media. Typically, an influencer will promote your product or service on their social media channels. At the moment of your launch, you can select an influencer to speak about your new product or service to a curated group of fans. If you are having trouble directly accessing the influencer (or wish to bypass the process entirely), you can try contacting the influencer through an influencer marketing agency. As an influencer marketing agency, we will help you find the right influencer for your brand based on the product or service, goals, target audience, and budget. This also lowers your cost per acquisition. The company ultimately creates “functional food,” which is essentially supplements in food form. This is difficult to replicate in traditional advertising. Sorry, error occured this time sending your message. With a deep knowledge of branding, a unique eye for aesthetics and skills to produce high-quality content and copywriting that pops, The Asia Collective is now imparting their digital marketing expertise to teach other brands the key to success in the digital landscape. At this stage, you will also want to determine your key performance indicators (KPIs) for your influencer campaign. Beyond a launch, however, you can use influencer marketing to create general brand awareness or to simply build a community around your business. Our team of influencer marketing ninjas has built 13,000+ collaborations with micro-influencers for online brands from different sectors. In other words, you are selecting a well-known person to speak about your product or service to a targeted market segment. Market segmentation is key here, and influencers make market segmentation that much easier. It sells over 50,000 products ranging from skirts and dresses, sneakers and slippers, sportswear, and watches. While we also collaborated with macro-influencers and celebrities, we made the decision to work strictly with these micro-creators. Finally, you will need to decide on a way to compensate for the influencer. Campaign: Engaging 12 Singapore based wellness & lifestyle influencers to introduce the wellness class BAR-TO-BARRE, a global initiative celebrating the JW MARRIOTT’s continued partnership with the Joffrey Ballet. Because influencers receive many messages every day, you will want to make your pitch short and sweet. Besides WhatsApp, Facebook and YouTube rule in Singapore. The Asia Collective engaged one of Bali’s most luxurious properties The Ungasan as the campaign’s official partner. Campaign: Increasing the awareness of Accor’s MY RESORTS privilege programme by engaging micro influencers in categories ‘Solo Traveller’, ‘Family Travellers’ and ‘Couple Travellers’ from their key markets in Asia Pacific. The word “influencer” is quite broad, so you and your team will want to ensure that you are selecting the right influencer for your needs. For example, you may hire an influencer with the hope of future purchases for a new product or service that you are releasing in the marketplace. The platform is integrated with Facebook and Instagram, offering geographic, psychographic and performance characteristics of influencers and their audience. How to Apply for Halal Certification in Singapore, Public Relations Firm – PR Agency & Company in Singapore, recently launched an influencer marketing campaign. In other words, your cost per acquisition is lower compared to another marketing strategy. Our team of influencer marketing ninjas has built 13,000+ collaborations with micro-influencers for online brands from different sectors. While you certainly can use influencer marketing at any point in time, you will likely generate more ROI if you are strategic. Once again, keep your pitch email brief. inBeat influencer marketing agency allows brands in Singapore to leverage the North American and European markets. Influencer Marketing is a Digital Marketing strategy that leverages on the power of thought leaders and social media influencers in Singapore to promote the products and services that businesses are offering. Influencer Marketing Agency Singapore inBeat influencer marketing agency allows brands in Singapore to leverage the North American and European markets. Ultimately, the macro trends are positive for Singaporean companies who wish to leverage influencer marketing. The Digital Influence Lab has provided some great statistics on the widespread use of technology and social media in Singapore. Influencer marketing can help spread word-of-mouth and generate buzz about your products or services. Explain who you are and what you want to accomplish with the influencer. A social media agency with experience in the Singapore market will be able to advice you how much money you should spend according to your goals.