Healthcare
Direct Ambush Marketing activities, such as the unauthorised, illegal use of a registered logo on merchandising goods, or a false or misleading claim to be an official sponsor of an event, clearly constitute infringements. Definition Of Ambush Marketing Ambush marketing, broadly refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship. Trademark Infringement in India – Direct and Indirect Global sporting events often attract the most innovative brand marketing. In Your Corner
United States
This leads to the question: “is ambush marketing illegal in the Middle East?” While some tactics may be considered as infringements of event organizers' or official sponsors' IP rights, it may not be possible to pass judgment on all ambush marketing attempts as being illegal.
Visa had paid $ 20 million for sponsorship and was the official sponsor of ’92 Winter Games. United Arab Emirates
Ambush marketing is advertising which intentionally misleads consumers to believe a company is more connected with an event than it actually is. Associative Ambushing; Here there is use of imagery or terminology which are not protected by IP laws to create Illusion of event sponsorship. Practice Area
Netherlands
Mobile Health
Ambush marketing is a market strategy also known as coat tail marketing or predatory ambushing used by companies to promote their products and advertise them in the best possible manner. These were female fans that wore orange miniskirts distributed by . Privacy and Data Protection
Czech Republic
Energy Network and Transmission
Transactional IP
This will need to be monitored carefully to avoid falling foul of any such new laws. No. The Middle East has a plethora of globally recognised, and often sovereign backed, events such as the Etihad Airways Abu Dhabi F1 Grand Prix, the Mubadala World Tennis Championship, DP World Tour Golf Championship, and Commercial Bank Moto Grand Prix of Qatar. In the case of ICC Developmental International Ltd. v. Arvee, the dispute was regarding a contest organized by Arvee to win tickets to World Cup for which ICC has registered itself to publicize the event. Middle East
Ambush by association is a type of ambush marketing where a non-sponsor brand almost passes itself off as an official sponsor of the competition. General Data Protection Regulation
Nordic Region
Ambush Marketing “incidental ... and indirect references in the symbol of the event or the event itself are only the different means to achieve the illegal transgression in the rights of the organizers of the event. Switzerland and Austria
Mergers & Acquisitions
GDPR Representative Services
Due to cut-throat competition, an ambusher can easily establish its reputation without bearing the financial aspects of sponsorship. Dilution Of “Bad Faith” Pleadings In India
Business Immigration
Nevertheless, it may well be a case can be made that protection is needed to prevent ambush marketing when a major event comes to town, but when this happens legislators need to engage actively with the process and think about what they call or treat as illegal ambush marketing. Corporate
Russia and the CIS
Cloud, Software & Services
Belgium
In India, the Delhi High Court refused to recognize “Ambush Marketing” as intellectual property infringement when the ICC brought a suit against Britannia during the World Cup. Oxygy
It was held in the famous case of NHL v. Pepsi Cola, Canada, a very popular strategy used by Pepsi was by giving a disclaimer that the company is not the official sponsor helped Pepsi escape from the liability and rather wriggled out an allegation of trademark infringement against NHL. AGEsAces. Tech Transactions
In focus
It becomes a huge obstacle for those who are official sponsors of the event. Intellectual Property
Western Europe
For this reason, ambush marketing is not commonplace. The Australian Olympic Committee wanted to protect the official sponsors and took legal action against Telstra in the Federal Court.