During these strategies, the company can achieve long-term growth in the personal computer hardware and software marketplace. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Customers trust the brand and remain loyal to it. Here is a SWOT analysis that gives a general idea. Opportunities of Microsoft: The New Sunlight of Hope. 3. Strengths Microsoft's main strengths are easy to see. The company has become one of the most influential organizations worldwide. [4] HAVE HP, DELL, APPLE, MICROSOFT AND OTHERS FORGOTTEN HOW TO INNOVATE? The brand also produces and sells various devices like the following: Also, Microsoft is famous in the online advertising world. That’s why lack of innovation and versatility has been seen in their products. Threats in the SWOT Analysis of Microsoft. Click to email this to a friend (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Telegram (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Pocket (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on WhatsApp (Opens in new window), How Does Microsoft Make Money? with a market value of $750.6 billion in the world’s largest companies in 2018. Failed Ventures: Perhaps Microsoft has not been in the best of forms when it comes to joint ventures and acquisition of companies. It sees a huge threat from its competitors and from the ever-rising technology market. Microsoft still has some superhit products in its portfolio. Their computers and software appear in almost every household in the West, showing their immense popularity. When Microsoft acquired Nokia Mobiles and started making Windows oriented OS and smartphone, it became a hit. 1. I will see if I can make some changes in the web setting to display author name/date within the article page. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. This Company has weaknesses! Microsoft can also extend its efforts to consider issues beyond the internal and external strategic factors in this SWOT analysis. Apart from its various Azure services, the brand has also focused on AI products. This SWOT analysis of Microsoft Corporation highlights the necessity of strategies geared toward further innovation and diversification of the computer hardware and software business. Microsoft has brought the major breakthrough when they resolved the link between the user and the computing machine by creating an Operating System which is easy to interpret. High profitability of the business and solid financial position is a notable strength possessed by Microsoft. Lack of Innovation: Why fix anything if it is not broken has been the main mantra of Microsoft from the past encounters. The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Microsoft. The SWOT analysis of Microsoft indicates the strengths of the brand in which the brand is good and the way it stands away from its competitors, its weakness that halts the brand to perform well and should focus on to improve. This category only includes cookies that ensures basic functionalities and security features of the website. It started its journey with the hard work and dedication of Gates and Allen. Cloud Computing Possibilities: Microsoft has been left behind in the cloud computing arena by Google, IBM and Oracle respectively. Occasional technical issues with Windows updates, 4. Really helpful, thank you for the insights… highly recommended. (7) Many news and media covered this story and the company had to face criticism. Opportunities of Microsoft: The New Sunlight of Hope. The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Microsoft. In the world, Microsoft has been losing millions of millions of US Dollars just for the privacy. During the fiscal year 2018 the company generated USD 110.4 billion in revenue and USD 35.1 billion in operating income. Companies like Google and Apple has great internet browsers. Nevertheless, here they are: A Huge Worldwide Reach: Microsoft has been producing quality products for over 40 years , and have built themselves a name doing so. Moreover, Microsoft added nearly 500 new Azure capabilities in 2017 alone.[1]. The upgrades and newer versions only comes with some minor fixes and some slight additions in the field. The company produces, licenses, manufactures, sells, and supports computer software, personal computers, consumer electronics, and related services. Cyber Security Issues: Microsoft has not been in the peak of total cyber security backup as we speak. Microsoft became the most valuable company in the world in 2018, getting the title away from one of its main competitors – Apple. The Threats for Microsoft: The Marathon Runners. Uber: Mission Statement | Cultural Norms | Principles | Philosophy (2020), Amazon: Mission | Leadership Principles | Philosophy (2020), Nordstrom: Mission | Vision | Core Values (2020), Publix Super Markets: Mission | Values | Philosophy (2020), Nike: Mission | Vision | Purpose | Core Values (2020), 1.2 billion Office users and 60 million Office 365. The most valuable company in the world, 2. You can find out more about which cookies we are using or switch them off in settings. But it is high time that they start making hardware components as the hardware market heavily relies on them. In 2018, Microsoft had global datacenter footprint to 54 regions – more than any other cloud provider. [3] A high level of market capitalisation is an important strength for any business as it is an evident indication of trust of investors and customers on the company. In 2015 the company launched Microsoft Edge, as a successor of Internet Explorer, but this browser is also far behind market leaders such as Chrome, Safari and Firefox….