The FAQs section of the Pedialyte website states that the difference between Pedialyte and sports drinks is that sports drinks are ‘too high’ in carbohydrates and ‘too low’ in sodium. Shane Grant, head of Coke's North American still beverages unit, said that he expects the sports drink category to grow in a range of 3% of 5%. ⚠ Liveticker, Ergebnisse, Tabellen, Transfers Aktuelle News der Fußball-Bundesliga, Formel 1, Biathlon, Basketball, Boxen, Darts u.v.m. All Rights Reserved. search Search for answers. Flavor - Fruit Punch Fruit Punch Flavor. Data is a real-time snapshot *Data is delayed at least 15 minutes. Pedialyte Website. "The whole entire market is determined by the performance of those two brands," Jarzabek said. Because both Gatorade and Pedialyte contain electrolytes, some people may wonder if Pedialyte is as effective as Gatorade for athletes. Pedialyte has always been marketed as a product for infants and children who are at risk for dehydration due to diarrhea and vomiting. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. (Powerade has sold its own zero-sugar version in the U.S. since 2008. FAQ Contact Us. "Now they're realizing that energy is the most desired benefit in soft drinks, so it only makes sense that sports drinks are trying to add that functionality.". Mike Ehrmann/Getty Images In 1965, University of Florida (UF) football coach Dwayne Douglas noticed that his players were losing a lot of weight during training and games, some up to 18 pounds (8.1 kilograms)! In 2014, BodyArmor held 0.2% market share of the sports drink category, according to Euromonitor data. Gatorade was developed to replace crucial electrolytes and carbohydrates while hydrating at the same time. https://pedialyte.com/faq.aspx, Gatorade Sports Science Institute. Looking for more information? At the end of 2019, its hold was 10.3%. https://abbottnutrition.com/Sports/Sports-Nutrition-Center-For-Athletes.aspx, Healthy Food for Backpacker: Design a Menu Here. One key factor in maintaining hydration is keeping the proper balance of electrolytes. We rely on readers like you to uphold a free press. https://www.research.ufl.edu/publications/explore/v08n1/gatorade.html, Abbott Nutrition. "The categories are really starting to condense together," Jarzabek said. In response, the two beverage giants are now expanding their Powerade and Gatorade brands and emulating other types of beverages whose sales are faring better. Coke invested in the Kobe Bryant-backed sports drink in 2018 as it sought to gain a larger share of the market. On this page, there is no mention of any Pedialyte products. There's still a lot of research that has to be done," O'Brien said. The electrolytes in Pedialyte help prevent dehydration in infants and children who are ill. By clicking “I agree” below, you consent to the use by us and our third-party partners of cookies and data gathered from your use of our platforms. "It's a category for us that we see as a real opportunity," Grant said. "As we look at athlete trends and understand from locker rooms and what athletes are utilizing, CBD is something that pops up, but we're not ready to incorporate it yet. Got a confidential news tip? Joe Kays & Arline Phillips-Han. Format - Pick a Format Pick a Format Buy Product. When you sweat, you lose electrolytes. Over 50 years in the making, it's the most scientifically researched and game-tested way to replace the electrolytes you lose in sweat. The antioxidants in the drink are meant to appeal to health conscious consumers looking for more from their beverages. The only products promoted for use by athletes are found in the EAS line of products. Squeeze just a few drops from the bottle to instantly infuse your water with the bold taste of cool grape. Powerade, through the introduction of Ultra, is following the lead of performance energy drinks like Bang or Monster Beverage's Reign energy drinks. See our Privacy Policy and Third Party Partners to learn more about the use of data and your rights. Performance energy drinks like Bang got their start in vitamin stores and GNC, garnering cult followings, according to Jarzabek. We want to hear from you. A Division of NBCUniversal. The research conducted then, along with experimentation in flavor and components resulted in the sports drink now known as Gatorade. For the first time since winning the title in 1970, the Missouri football team is back in the big game this year. Gatorade Zero's launch in 2018 helped the sports drink category rebound from negative volume growth in 2017. This content is currently not available in your region. Coca-Cola, which owns Powerade, has also invested in BodyArmor, the sports drink upstart backed by Kobe Bryant. For intense activity, a Powerade drink includes a greater variety of electrolytes, while Gatorade offers more options for carbohydrate levels and ingredients. Another part of Coke's plan to revive its sports drinks unit is its minority stake in BodyArmor. They weren't urinating, despite drinking a lot of water, and players were suffering from heat stroke. Powerade is launching two new product lines in 2020: Power Water and Ultra. 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