", "Wilford Brimley, Cocoon Star and Face of Quaker Oats Commercials, Dies at 85: 'One of a Kind, "Wilford Brimley, 'Cocoon' and 'Natural' actor, dies at 85", "Wilford Brimley, 'Cocoon' actor who appeared in Quaker Oats commercials, dies at 85", "Actor Feeling His Oats as Singer: Wilford Brimley will perform with a jazz band at a benefit concert Saturday for a new CSUN scholarship fund", "Wilford Brimley: This Time the Dream's on Me", "Craig Ferguson 11/23/11E Late Late Show Wilford Brimley XD", "Actor Wilford Brimley surprised with award from American Diabetes Association in Port St. Lucie", "Cockfighting still legal in New Mexico. For one, the boys were given breakfasts of Quaker Oats that contained radioactive calcium and iron. N.M. Panel Rejects Cockfighting Ban Plan", "Event #27 – WSOP World Championship – No Limit Hold'em (Day 4) Results & Report", "McCain's Unveils His Answer To Chuck Norris", "Wilford Brimley, 'Cocoon' star and Quaker Oats pitchman, is dead at 85", "Wilford Brimley List of Movies and TV Shows", "Brimley, Wilford 1934– (A. Wilford Brimley, Bill Brimley)", "2013 Maverick Movie Awards & Nominations", https://en.wikipedia.org/w/index.php?title=Wilford_Brimley&oldid=987913099, American Marine Corps personnel of the Korean War, Wikipedia indefinitely move-protected pages, Wikipedia pending changes protected pages, Short description is different from Wikidata, Pages using infobox military person with embed, Wikipedia articles with MusicBrainz identifiers, Wikipedia articles with SNAC-ID identifiers, Wikipedia articles with SUDOC identifiers, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, Assistant U.S. Attorney General James A. It’s as simple as that. Or how about Life Cereal? From the very start, Quaker Oats has been built by its marketing — perhaps more so than most companies. Kids could watch the "dinosaur eggs" in their oatmeal hatch into little candy pieces, and according to Ideas To Go, the firm who acted as a consultant, they were a massive hit and ended up doubling their project sales goals. He always has a creepy AF smile on every box.  He was also an accomplished harmonica player; during his 2011 appearance on The Late Late Show with Craig Ferguson, Brimley performed a lively rendition of "Oh! It's hard to know if Quaker Oats knew what a revolutionary idea they had when they printed a recipe right on the box. Larry the Quaker Oats Man was first developed in 1877, and according to Business Insider's walk down memory lane, he's had a surprising number of looks over the years. In the one-player game, you played against the computer. He was 85. In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. The Quaker Oats guy was born in the 1870s and, even today, smiles at the intersection of breakfast and commerce. A 1995 lawsuit found that while the radioactivity hadn't been enough to cause lasting damage, the boys involved were entitled to a settlement and apology. They also began saying he was affectionately known as “Larry” (which, for the record, is not a traditional Quaker name). Harry's not over there, Harry's not over here. Sort of. Released in 1982, it was (via Old School Gamer), a super bizarre answer to a question literally no one had ever asked: "How can I play hide-and-seek without getting up off the couch?"  He visited Veterans Administration hospitals and communities to advise patients on how to manage their diseases. Until you fire me or get another actor, I'm Harry, and whatever I do is fine 'cause I'm Harry.". They slimmed him down. But, are they? He does dirty work for the Barney Bunch by hiding behind aisles at grocery stores and Walmart locations in order to see if anyone buys any Quaker Oats product. A triumph of city planning that simplified the landing approach to the airport in the area's principal city, Camden, New Jersey. His image is that of a man dressed in the Quaker garb, chosen because the Quaker faith projected the values of honesty, integrity, purity and strength. , Diagnosed with type 2 diabetes in 1979, Brimley began working to raise awareness of the disease.  He then began shoeing horses for film and television. Quaker Oats and their family of products have been a part of our everyday life for decades. That's stuff found in weed-killer, and specifically, in Roundup. How many times have you started your day with a piping hot bowl of Quaker oatmeal? If they don’t, he goes to their house and kills them using a sharp knife. When horses got high: how medical marijuana began with horses, How shaving cream paid for a private island: a brief history of Barbasol Shaving Cream. His real name is unknown but is rumoured to either be William or Jim plus he is really, REALLY old. That was about the same time they introduced two more brilliant marketing techniques, too — the trial-size sample, and the prize in the box. Quaker Oats had teamed up with researchers from MIT for three experiments involving 74 boys between the ages of 10 and 17. The reasoning was twofold. As different artists in the 1900s illustrated him, they gave him slightly different looks. Unfortunately, old habits resurfaced soon after the corpse did, and the reincarnated Penn was fired after he tried to play The Doctor with a child actress doing a cameo appearance. Later, Brimley made a brief, but pivotal, appearance in Absence of Malice (1981) as the curmudgeonly, outspoken Assistant Attorney General James A. Take Quaker Oats Apple and Cranberries Instant Oatmeal. He appears on the front box of every Quaker Oats product. In order to look the part, Brimley bleached his hair and moustache to turn them gray, and had wrinkles and liver spots drawn on his face. The company insists he’s not an actual person, and that’s echoed by an 1897 trademark application that only mentions generic “Quaker garb.” Ultimately, whether the Quaker guy is Penn is subjective—it could be a generic Quaker, or the artist might have modeled his depiction off a picture of William Penn (it wouldn’t be the first time somebody copied their work from an encyclopedia).