We also offer more comprehensive analytics in our Social Suite. Social data and metrics help you track your brand’s impact and reach online. When such a large number of the world population is on social media networks, Marketers cannot afford to miss reaching out to them via this medium. Some are customized and real time dashboards that display and measure your efforts, while others are simple and just functional. It provides you with stats for your posts, your page fans and reach. It supports all major social media platforms like Facebook, Google, Linkedin, Pinterest, Youtube, etc. The Pinterest dashboard provides insights into followers, impressions, audience stats and engagement. In: Proceedings of the SIGIR (2009), Kwak, H., Lee, C., Park, H., Moon, S.: What is Twitter, A Social Media or A News Media. In: SIGIR, pp. Analytics are available for personal and business pages. 275–281 (1998), Qu, Y., Zhang, C.P., Zhang, J.: Microblogging After a Major Disaster in China: A Case Study of the 2010 Yushu Earthquake. The important thing to keep in mind is to choose the metrics that provide you with the social data and information you need to make important business and marketing decisions. In: Proceedings of the 19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. In this lesson, you will learn how to begin tracking your social media activity right within Google Analytics. Analytics reports can be custom branded and exported. In: Proceedings of the 21st Annual International ACM SIGIR Conference on Research and Development in Information Retrieval. In: WSDM, pp. It is a fee-based subscription. It is a real-time monitoring tool that collects online conversions about your business and provides insights report on it. Welcome to our free Advanced Google Analytics tutorial. 851–860. © Business 2 Community. In: SIGKDD (2012), Yang, Y., Pierce, T., Carbonell, J.: A study of retrospective and on-line event detection. Unable to display preview. In: Fifth International AAAI Conference on Weblogs and Social Media, ICWSM (2011), Chakrabarti, D., Punera, K.: Event summarization using tweets. IEEE (2012), Fung, G.P.C., Yu, J.X., Yu, P.S., Lu, H.: Parameter Free Bursty Events Detection in Text Streams. Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. In: WordNet: An Electronic Lexical Database, pp. Cite as. She loves art, books, local festivals and critiquing menu designs.… View full profile ›. In: Communications of the ACM (1983), Blondel, V.D., Guillaume, J.L., Lambiotte, R., Lefebvre, E.: Fast unfolding of communities in large networks. It provides data regarding clicks, mentions, favorites, retweets and impressions. This provides you with a 28-day overview of your performance on Twitter. This plan includes unlimited data, 5 users, and account managers. The tutorial would assume basic knowledge of Data Mining, Text Analytics and NLP Methods. In: Proceedings of the RIAO (1988), Church, K.W., Hanks, P.: Word association norms, mutual information and lexicography. : Maintaining Knowledge about Temporal Intervals. You can use it to measure the social buzz about your business. Identity Driven Marketing: 5 Things You Need to Know, Image: How to Write Acknowledgement Email Replies (With Samples), Image: LinkedIn for Business Marketing: How to Start it the Right Way. ACM (2009), Marcus, A., Bernstein, M.S., Badar, O., Karger, D.R., Madden, S., Miller, R.C. With its free plan, you can track engagement stats for your posts on Facebook, Twitter, Google+, and LinkedIn. 181–192 (2005), Havre, S., Hetzler, E., Whitney, P., Nowell, L.: Themeriver: Visualizing thematic changes in large document collections. Lacking a Data Strategy That Makes Sense? : How Kenya turned to social media after mall attack (2013) (accessed September 25, 2013), Kumaran, G., Allan, J.: Text Classification and Named Entities for New Event Detection. Rev. 215–222. In: Proceedings of the WWW (2012), Pathak, N., DeLong, C., Banerjee, A., Erickson, K.: Social topics models for community extraction. Tutorial: Twitter Analytics This video tutorial gives a brief overview of Twitter Analytics. Google Analytics is not only for your website. Some prefer clicks over retweets on Twitter, shares over likes, daily traffic over traffic on a per-post basis. P10008 (2008), Choueka, Y.: Looking for needles in a haystack or locating interesting collocational expressions in large textual databases. ACM (2010), Weng, J., Lee, B.S. In: Proceedings of the International Conference on Machine Learning (1998), Liu, H., Singh, P.: ConceptNet - A Practical Commonsense Reasoning Tool-Kit. ACM (2007), © Springer International Publishing Switzerland 2013, International Conference on Big Data Analytics, http://articles.washingtonpost.com/2013-03-21/business/37889387_1_tweets-jack-dorsey-twitter, https://doi.org/10.1007/978-3-319-03689-2_1. You can breakdown traffic by social network and engagement. In: Proceedings of the 27th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, pp. In: 2012 IEEE Conference on Visual Analytics Science and Technology (VAST), pp. Google+ provides insights about your audience, engagement, and visibility for your personal and business pages. ACM (2010), Sayyadi, H., Hurst, M., Maykov, A.: Event Detection and Tracking in Social Streams. You can export data and generate a variety of reports. Here are some social media analytics tips to help you in your quest to master social analytics and become a social media star: What we’re trying to say is… Social media monitoring should be approached with your business goals in mind.