Which is nice. This brief but attention-capturing infographic gives a few overarching social media trends, and then compares each of the major platforms. If you want to understand the frustrations or desires of your target audience, use passive social media market research techniques, like those detailed below, to get access to some of the same social media research … Instagram is working to add payment options directly in the app as well, so users won’t even have to leave the platform to make a purchase. for major platforms like Facebook , Instagram, LinkedIn, Youtube, etc. It helps build your brand, increase sales, drive website traffic, etc. Not every social media marketing post is platform-specific. The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Work collaboratively to plan out your content in advance with the Sprout calendar. Mention took more than 115 million Instagram posts, crunched the data, and came away with some pretty extraordinary findings. But this site saves you from bouncing around. Which of these examples is your favorite? This brand is a publication and they don’t have products, so … And, this obviously benefits the brand because they get tons of mentions and free content to post on their social media. Click that link above and you’ll land on a specific Statista report: the number of active monthly Twitter users worldwide. Not only this, but they also promoted the event on different platforms and streamed it on both YouTube and Facebook simultaneously. It also contains particularly interesting demographic data for each of the major networks, to give data-driven social marketers a few more clues. And MoonPie has this down to an art by injecting authentic humor into their marketing strategy. If you are looking to enhance social media engagement on Twitter, taking a humorous approach can be especially effective. if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} }, function readCookie(name) { document.getElementById('gclid_field').value = All while sleeping on their Casper mattress, naturally. This is a classic example of how a brand can get their customers to generate content for them. Supported a cause to win consumer trust and boost their brand image. Use these insights to formulate your own social media marketing strategy and achieve your marketing goals. Essie is another standout social media strategy example for user-generated content. How to organize all of your marketing with CoSchedule best practices. Here’s another nice piece tying together lots of different data. Uncover trends and actionable insights from social conversations to better inform marketing strategy. Live videos are all the rage these days as these help people connect online when they are practising social distancing in real life. Write email subject lines that drive more conversions. Facebook releases two monthly reports: “Topics to Watch” and “Hot Topics.” These cover a range of topics (duh!) Disclosure Policy 11 out of 12 top social media influencers posted more Instagram Stories than the Snapchat equivalent. It takes a lot more than that. The Israeli government is a big fan of social media. It was wildly exciting news in the digital marketing industry when Facebook announced it would be integrating chatbots into its Messenger feature. In fact, this is the best time to connect with your audience on social media and forge strong customer relationships. Once you’ve gotten your setup done, you should be tagging your products in every photo they appear. A lot of social media marketing examples for 2020 revolve around the coronavirus crisis, as that has plagued the world since the start of the year. } With so many platforms and tactics to choose from, sometimes it’s best to start by looking to other brands for social media marketing inspiration. This strategy got them higher engagement on their posts than they normally did, as people comment on these pictures with their answers. Their Instagram feed is a cohesive grid of multi-colored “square sayings”, and their products match each message perfectly. All users have to do is tap on the photo to view the featured products, tap on the product of their choosing, then click to view it on the website. This is, of course, great for business. What They Did Right - Provided free access to resources as a means to attract new prospects. So, you don’t just need to post regularly, but also ensure that your content is relevant to your audience. Apart from the use of powerful social messaging, the campaign also garnered a lot of user-generated content for the brand. How to implement an agile marketing strategy. Video posts have the highest average engagement rate of any post format. It is a large bakery chain in the UK that is widely popular and needs no introduction. On Instagram, they ask their followers to share pictures of themselves wearing Essie colours and use the hashtag #essielove for a chance to get featured. } If you go to their Facebook Page and click Send Message directly under their cover photo, you’re able to opt into their Messenger bot. The 2019 Sprout Social Index found that the number one challenge for social marketers is the process of developing successful social media strategies to support business goals, with 47% of marketers stating that they found it difficult to develop these strategies. Starbucks is known for their engaging and out-of-the-box social media campaigns that grab attention. One of the key social media trends of late is Instagram Stories. function setCookie(name, value, days){ So that's one huge list of social media reports, including some of the biggest highlights from each. The idea is to accept and love everyone, no matter who they are and how different they are from us. A lot of social media marketing examples for 2020 revolve around the coronavirus crisis, as that has plagued the world since the start of the year. They wanted to target millennials via their Twitter campaign and encourage them to enrol in the army. Privacy This challenge will attract Fortnite users to the Houseparty app to play the trivia game. It could be a talk show, a live Q&A, or simply a conversation on a social media post. And, the added benefit of getting to see a popular, star-packed show just makes it one lucrative offer. It is a platform where people can play games and connect with their friends over a video call. var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search); The following social media strategy examples should give you plenty of inspiration to help you ramp up your social media strategy. This strategic approach has enhanced their overall engagement on social and has built a following for the MoonPie brand through the essence of humor. And, if you look at the most successful social media marketing examples, you will see that the common theme is content that resonates with the target audience. If you can’t find something interesting in this, you need a better imagination. Moonpie is a cookies brand that uses humour as a way to connect with their audience. As for their hashtag strategy, they used a branded hashtag #ExtraShotOfPride and a popular industry hashtag #Pride for their posts. Try the Headline Analyzer », industry’s favorite all-in-one marketing manage platform, Get the latest stats from this #social media report from @Mention via the @CoScheduleBlog, Later: The State of Instagram Marketing 2018, Get the latest Instagram statistics from @latermedia via the @CoScheduleBlog, Get the latest Instagram statistics from Instagram Press via the @CoScheduleBlog, Expanded Ramblings: 250 Amazing Instagram Statistics and Facts, Everything You Need to Know About Instagram Analytics to Smash Your Goals, Get the latest Twitter stats and research from @StatistaCharts via the @CoScheduleBlog, Get the latest Twitter stats and research from @OmnicoreAgency via the @CoScheduleBlog, Have you read the Twitter Transparency Report from @Twitter?