However, its net loss was still 108 million dollars. Twitter is one of the best social media channels with a large user base. There is undoubtedly an information overflow around Twitter and it’s related services. It is also closely working with governments and regulatory authorities and adjusts its business policies as per the prevailing regulations. This happens because of the best technology that is being used in the functioning of the platform. If user data is used for rigging elections and similar purposes the results will be devastating. 1) Low retention rate – The retention rate of users on Twitter is only 40% which shows the inability of the company to keep people interested in the platform. 1. Such poor experiences can cause disenchantment among users. Read more about Twitter in this SWOT analysis highlighting its strengths, weaknesses, opportunities and threats. Twitter is still an attractive social media platform and one can expect it to start earning profits in a few years based on the current trend. The PESTLE analysis for Twitter is presented below: Source: Company website and other reliable sources. It’s a platform of choice for the marketers and enjoys high level of popularity. This is because the Twitter is a public platform. Twitter’s focus now is on growing its user base and making its platform more user friendly. Moreover, the flowing tweets that look like a newsfeed are highly effective in terms of marketing. It has also managed higher transparency and control through user participation. Impact of social media on the political landscape. Competitive pressure is high and that is resulting in pressures related to user acquisition as well. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. At the beginning of 2016, this number stood at 310 million. SWOT & PESTLE.com (2020). SWOT Analysis is a proven management framework which enables a brand like Twitter to benchmark its business & performance as compared to the competitors and industry. The focus of twitter has always remained upon technological innovation for better customer experience. 1) Good brand image for credible celebrity accounts – Twitter has been fairly successful in maintaining the authenticity of celebrity accounts which makes it one of the favorite social media channels of all times. 6) Support activities for businesses – Since the outreach is huge, they can offer some marketing or communication solutions to the businesses which can become another way to boost up the revenues. It is still focused at continually improving its platform and to provide its users with the best experience possible. 11) It connects a common man to celebrities and organizations directly – Twitter gave the power to people to directly talk to their favorite celebrities, organizations, and places – how amazing is that. Happening service with real time information: Twitter has emerged as a major social networking platform. The social media network has still not been able to generate any profits. Top Quality. It has become a popular forum where people share about all the latest events like breaking news, sports, entertainment, politics and daily interests. Twitter’s international operations leave it exposed to the effect of currency fluctuations while it pays for its employees and operations in American dollars. Its business has kept running in losses. 3) Increase the usefulness of Twitter Moments – Currently, Twitter and Moments look like two separate platforms, they can use it as an opportunity to integrate it seamlessly and attract more traffic. Here is the SWOT Analysis of Twitter. The world of social media has grown highly competitive. 4) Continuous improvement in user experience – Twitter looks like it stopped innovating ad this is an area where they can really focus on improving the user experience which ultimately will lead to more active users. Increase in popularity of mobile apps and marketing, 1. The SWOT analysis for Twitter is presented below: This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. Net loss of the social media network has kept reducing during the past three years and one can expect Twitter to start running profitably in some years based on hate recent trend. http://time.com/4241716/twitter-losses-twtr/, https://www.theatlantic.com/technology/archive/2018/09/twitter-keeps-rolling-out-features-but-not-the-ones-that-matter/569296/, Facebook quarterly marketing and sales expenses, Easy Ways Businesses Can Incorporate Sustainability, 5 Biggest Challenges of Running a Tech Company. It is a twin benefit tool to both businesses and consumers alike. 1. Fake news is another issue plaguing social media platforms such as Twitter. Opening new channels of growth and revenue will also help Twitter strengthen its core business. December 7, 2018 By Hitesh Bhasin Tagged With: SWOT articles. Growing both direct and indirect competition, 1. Hatred and harassment are two of the most serious problems that social media has to deal with. Twitter is strongly used by businesses to spread awareness about their brands, products and promotional offers reaching their targeted audience instantaneously. This is a problem that twitter is still grappling with and must sort out prior to everything else. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. Therefore there is a tendency for them to be different from one country to another as far as interpretation and application is considered. Partly dependent on application marketplaces and Internet search engines to drive traffic, 1. Especially, when it comes to real time marketing, marketing mangers prefer it over Facebook. This section is available only in the 'Complete Report' on purchase. The brand has lost billions since its launch.