Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. Depending on the influencer’s channel(s… Specifically, there tend to be three distinct types of influencer marketing campaigns: brand awareness campaigns, traffic/clicks/sales campaigns, and user-generated content campaigns. Here’s What Your Brand Should be Blogging About ». Influencer marketing by B2B companies was expected to grow 31%. FTC Influencer Guidelines: What You Need to Know Today, How to Use Instagram User Generated Content to Be a Social Media Success, The 6 Content Marketing Future Trends You Need To Understand Today, How to Optimize Content for Featured Snippets in 2021 and Beyond, 7 Creative Ways to Increase Your Content Distribution and Promotion, 7 Content Marketing Trends You Need to Follow in 2021, In one study, B2B brands can get an annual, Influencer marketing by B2B companies was. Let’s start with the basics. If influencer marketing were a climber, it would hold the record for fastest ascent up Mount Everest. Product Placements. Overall, influencer marketing is the fastest-growing way to get new customers. The 5 Different Types Of Influencer Marketing Campaigns. To begin with, a creative content marketing campaign is such a general campaign type that it usually brings in other campaign types but on a smaller scale. In order to connect with influencers, marketers have to analyze their needs, develop attention grabbing ad messages, and deliver them in innovative ways. Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. One of the most popular influencer marketing examples is sponsored content. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. Influencer marketing by B2B companies was expected to grow 31%. Influencer marketing is an opportunity for brands to work with social media using a well-defined and well-designed social media marketing strategy. They used the YouTube channel influencer Luc Loren, … For the most part, this campaign type uses strategies such as youtube influencer marketing , video post-marketing, or other unique content marketing that goes away from traditional methods. Influencer Marketing Services Provided by Neal Schaffer, « How B2B Content Marketing Can Help You Generate Exponentially More Leads, Stumped for Blog Post Topics? However, there are different types of influencers, both according to the type of content they publish and their reach. These types of influencer marketing campaigns typically begin with the company sending a detailed campaign brief to the influencer. Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free! Around 70% of U.S. agency and brand marketers agree that influencer marketing budgets will increase in 2018. Here the best thing for marketers on any social media world is knowing different types of influencers to collaborate with before finding the right influencer and running to influencer marketing campaigns. Marketing Strategy Master Class launches December 1. From these statistics it is easy to see that influencer marketing has become a major force in customer acquisition. This is the case of TOUS which conducted an interview with actress Emma Roberts about what sensitivity means to her. Each campaign type has unique attributes, including which strategies, platforms, and storytelling approaches are most effective. Despite influencer marketing being relatively new with a lot of skepticism around whether it actually drives positive ROI for brands and businesses that use it - there are plenty of different influencer marketing campaign types for you to try. This type of influencer marketing campaign is based on conducting an interview on a topic that encourages talking about the brand directly or indirectly. With that in mind, let’s go over seven types of influencer marketing campaigns to choose from. Now you have a better understanding of the most effective types of influencer marketing campaigns and how to leverage them. He is also a research writer for MarketingProfs. There are limitless ways that brands can create an effective influencer marketing campaign, but generally, campaigns fall within one of the following five subcategories: 1. Get access to B2B Forum Online 2021 + a year of PRO. The 5 Types Of Influencer Marketing Campaigns Brands Can Launch. Most marketing teams have no idea when they sit down to plan an influencer campaign that there are three different types of campaigns they can plan: Brand Awareness Campaigns - designed to help brands boost brand lift so people start to recognize the name and maybe even associate the name with a product or experience. Even for B2B brands, the cost is made up many times over. Depending on the influencer you are working with, the final result will most likely be a picture, video, or blog post promoting your company or product. This is one of the most popular ways to market a product or service because it has the potential to bring outside clients into your niche. Specifically, there tend to be three distinct types of influencer marketing campaigns: brand awareness campaigns, traffic/clicks/sales campaigns, … Your email address will not be published. Overall, influencer marketing is the fastest-growing way to get new customers. An infographic (below) from The Shelf explores these three key influencer marketing campaign types and delves into how marketers can succeed with each. Contact. You need to figure out which type of campaign best suits your business and current influencer marketing goals. Even for B2B brands, the cost is made up many times over. This post will focus on identifying the most successful ways to collaborate for your influencer marketing campaign. As per social media studies ÔÇÿFor each dollar spent on influencer marketing, marketers see an average of $7.65 in earned media value returnedÔÇÖ Such is the power of influencer marketing. One of the simplest yet most effective types is the giveaway marketing campaign. Because of them, a wide range of possible campaigns of influencer marketing exists. From these statistics it is easy to see that influencer marketing has become a major force in customer acquisition. Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars. 1. The truth is, influencer marketing does work. NEW! How important is YouTube for brand marketing in 2020? This type of influencer marketing campaign falls more in line with the simple, ‘classic’ description I mentioned earlier. Each of these campaigns comes with its own set of pros and cons. Today, influencer marketing is the key to unlock social media marketing barriers by an effective influencer marketing campaign to reach out to the right social media influencers. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times. This sort of multifaceted marketing takes training and study. MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free! Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! How Much Does it Actually Cost to Start a Blog in 2021? Learn more, Seven Things Ruining Your B2B Marketing BudgetâAnd How to Fix Them, Three Opportunities B2B Marketers Must Seize During 2021 Planning, Buyer Personas Demystified: Seven Steps to Success [Infographic], What the Airlines Got Right and Why 800 Numbers Are the Worst: Mike Betzer on Marketing Smarts [Podcast]. having them talk about the company on social media, The 12 Facebook Messenger Management Tools You Should Know, TikTok Influencer Marketing: The Quick Jumpstart Guide, What is a Sphere of Influence and How to Leverage One for Business. Influencer Marketing Campaigns: Types, Tactics, & Techniques. Influencer marketing requires a deep understanding of many different marketing techniques.