The result? Finally — and this came as a bit of a surprise — as I was uploading travel content on Reels, I quickly learned that the organic reach is actually higher than it is on TikTok for travel influencers. I love both platforms, and will continue to share travel tips and inspiration on each. Influencer Marketing. 2020’s Influencer Marketing Conference & Expo (also known as “IMCX”) will be held virtually. I have my doubts that Reels will be able to capture the full essence of what TikTok is because it’s more than just an algorithm and 15-second videos. The latest news, videos, and discussion topics on Influencer Marketing - Entrepreneur. Instagram is a great platform that allows you to do so many things. Instagram Reels gives advertisers an in-demand influencer marketing channel within an established social media platform. Instagram Reels’ launch featured the teaser release of Miley Cyrus’s latest song (debuted on Reels). I would be more likely to push my audience to my YouTube channel for more in-depth videos, rather than Reels. Take a fresh approach to raising your profile with potential clients. Marketing during Coronavirus presents a challenge to many brands because they are unable to film and produce content as before (using studios and full-fledged production crews). As of right now, I heard that TikTok will be banned in the U.S. due to Trump’s executive order unless it is purchased by Microsoft. I’m much more excited about the culture and community on TikTok. photos, videos, live streams). According to YouTube CEO Susan Wojcicki, the fund would be, “dedicated to amplifying and developing the voices of Black creators and artists.”. To date, Instagram users have tagged 24 million posts with the #BlackoutTuesday hashtag — nearly double the 12.4 million hashtag #ad posts. It’s the same approach Facebook took with YouTube creators when rolling out its Facebook Video and Live Streaming platforms. The future is bright for TikTok. THIS IS THE BEST TIME TO POST ON INSTAGRAM! Let's collaborate on influencer marketing and social media stories. YouTube’s pledge of $100 million far surpassed Facebook and Amazon’s $10 million each. However, unlike many other forms of advertising, marketing with influencers presents its own set of unique challenges. In addition to their social presence, the best influencers are essentially nimble digital production and content powerhouses adept at producing in a variety of mediums and formats (e.g. Much like Snapchat (prior to competition from Instagram Stories), TikTok was able to command high ad rates (e.g. HOW TO BOOST YOUR INSTAGRAM ENGAGEMENT EASILY! In 2020, influencers because of their reach and presence across social media are becoming even more viable. When Reels debuted, some people likened it to the roll out of Instagram Stories and how it majorly affected Snapchat’s growth. up to $300k for certain Hashtag Challenges and ad packages) as it’s been unchallenged in the social media app sphere. Much has changed in 2020 due to Coronavirus, the recession, and the rise of TikTok. Without these ads, brands will need comparable ways of marketing to their target audiences on Facebook and Instagram. In place of a For You Page, Instagram has their Discover or Explore page. Instagram Reels, while it looks and behaves in many ways like TikTok, doesn’t seem to be where TikTok is as far as discovery and their algorithm. This represents significant confidence in this marketing activity and surveys have shown that 89% of marketeers believe the ROI from influencer marketing is comparable or better than other channels (Mediakix). Participants included activists like #MeToo founder, Tarana Burke, co-founder of the Los Angeles chapter of Black Lives Matter, Melina Abdullah and “Pose” star and trans-rights activist, Angelica Ross. Out of our survey questions, this specific response was the closest. It will be bought by either Microsoft or Walmart or some American company and it will keep growing and competing with Instagram in general and not just Instagram Reels. I have friends who have begun posting on Reels this week and are starting to see some of that same overnight TikTok growth. Second, I felt that leading up to the rollout of Instagram Reels, the Instagram community was underserved in short-form video content. TikTok does present certain demographics that are not found on other apps. Mediakix partnered with Scout Social to share data insights illustrating the far-reaching impact that Black Lives Matter and related campaigns have made on social media. IMCX is an influencer marketing conference providing networking, learning, and business acumen for many things influencer-related. Explore the latest, and greatest, creative work from around the globe. Coinciding with the growth of social media, influencer marketing has become one of the most popular ways to advertise. I don’t know if Reels will be a success — I think it’s possible that it will be similar to IGTV, where it is a moderate success but doesn’t take down TikTok (just like IGTV hasn’t hurt YouTube). Instagram Stories were engaging and all, but what was missing were short videos paired with music in-feed. Currently, much of TikTok’s success and the virality of its content and creators rests on the TikTok algorithm. Click here to explore our comprehensive resource guide (as featured in Business Insider), Influencer Marketing Conference & Expo: What Marketers Need To Know About IMCX, A Strategic Approach To Influencer Marketing ROI, Strategies To Drive Influencer Marketing ROI, Instagram Reels Vs TikTok: What Top Influencers Are Saying [SURVEY], Influencer Marketing Webinar: A Strategic Approach To Drive ROI In 2020, About Mediakix – Overview, History of Wins, Clients, Services, Measurement – Evaluating Campaign Success, Results – See The Full Impact Beyond Numbers, Why Influencers – Advantages, Market Factors, The Challenges – Navigating Common Problems Within The Industry, Influencer Tiers – Leveraging Tiers & Associated Pricing, Influencer Marketing Survey – Results & Key Finds From Industry Professionals, How To Evaluate The Right Influencer Marketing Partner, What Is Instagram Reels? It’s an impressive demonstration of the app’s relevance and affinity with younger demographics, namely Gen Z and millennials. Latest marketing and advertising news for influencer marketing, including insights and opinions. The reason was simple: changes in the influencer industry were being felt as soon as Covid-19 began, yet influencer marketing spend continued to rise this year. For instance, on Instagram we’re trying to move more towards tutorials and finished projects in one video or post whereas on TikTok we make multiple part videos and update daily along the way! Companies like Glossier and Levi’s have demonstrated their values in the past with posts supporting the MeToo movement and voting in midterm elections. Since then many users and marketers have debated the features, functionality, similarities and differences between Instagram Reels vs TikTok. Time: 10 to 11 AM Pacific Time. If you are a part of the marketing sphere then you will undoubtedly know the amazing impact a good influencer can... Influencer Ava Louise who sports 160,000 followers on Instagram made international headlines for posting a video of herself licking a toilet... To be successful on Etsy and make that all desired income where you can happily quit your day job, then your... Influencer Marketing Trends and Stats 2020 Report - Around 4000 brands were surveyed, marketing agencies and other industry bodies to collect... An excellent way to drive traffic to your site, reach new people, build brand awareness, and increase sales lies in knowing... © Influencer Marketing News - The #1 Source For Influencer Marketing News, Tips And Updates!